6 Things to Remember About Fundraising

By Ash Read on November 20, 2011

1. Keep it Simple

Make it simple to understand your fundraising initiative and don’t confuse people. It should be clear how to donate, what they donor will receive for their donation, where the funds will go and what they are going towards.

2. People Donate to People

Try to make it personal, people like to donate to other people. Try to get individuals within your organisation to raise funds face to face, as well as using online tools like Just Giving or Virgin Money Giving.

3. Be Honest

Always be honest when raising funds – as tempting as it can be don’t try to make your case seem stronger than it is, always be 100% honest when saying how the funds raised will be spent and distributed.

4. Why You’re Doing it

Sometimes you can get carried away with fundraising and lose track of the real reason you’re raising funds – try to keep the reasons behind what you’re doing fresh in your mind at all times.

5. Tell Your Story

People love a good story and storytelling is key to good marketing and sales techniques. Make your story personal and show how it will help people within your club and people throughout the local community.

6. Over To You…

Do you have any fundraising tips? Anything you’ve learned from your fundraising experiences? Let us know what you feel the 6th point in this article should be in the comments below.

↵ Back to blog